Recommended guideline by SEO experts, It is used to highlight the identity of a web image. If you're trying to rank for "Jim Halpert's impersonation of Dwight Schrute," though, you'll need to lend the search engine a helping hand. It will help you frame more specific alt text for your images. Describe the image as specifically as possible. Why Do I Need to Use Alt Text? Choosing good photos is just a part of SEO Success. Here are a few important keys to writing effective image alt text with SEO in mind: Describe the image, and be specific. Alt Text has SEO … 3. There’s no hard and fast character limit (like with title tags or descriptions), but Google advises that you keep it on the short side. Alt text is used by humans, so good alt text is good user experience, and good user experience is good SEO. The first line of code actually doesn't contain any alt text at all (notice the quotes are empty), while the second example demonstrates keyword stuffing in alt text. Titles should add extra information that couldn’t be included in the alt text. You may have also seen alt text referred to as “alt descriptions” or “alt tags”. As soon as you upload a new image, the CMS will ask you insert the title and alt text for the image. Google talks about the importance of alt text for users with screen readers in their SEO starter guide. . The Alt Text box on the WordPress “Add Media” screen In that section, look for the “Alt Text” box. Let's look at a few examples of alt text for this image of a delicious-looking stack of blueberry pancakes: Okay:. Your action has not been completed. 2. Because search engines can't read text within your images, you should avoid using images in place of words. However, it’s still not as descriptive and useful as it could be. Create alt text below 125 characters. Don’t forget that Instagram already has its own search bar, where people can find accounts, tags and places based on their search queries or, in other words, keywords. But, there's more to be said about this image. How Optimizing Image Alt Tags, Files, and Meta Data Helps Your Website. Really, it’s the text that any link is attached to. How to Add Alt Text, Title, and Caption to Images in WordPress. Alt text is, first and foremost, designed to provide text explanations of images for users who are unable to see them. Optimized images are boosted with the correct use of search engine optimized alt text. Be Specific with Alt Text Images, such as photos, illustrations, infographics and others, are key to making your content look more attractive and consumable - greeting visitors with a long, unbroken wall of text will result in low time on site and high bounce rates. Image titles appear in image tags like this: However, you should take the same approach to optimizing titles as you do alt text: Help users who can’t see the image understand what’s in an image, Help search engines understand what’s in the image, Use a keyword that’s relevant to the image as well as the page content. Yes, this is an image of a stack of pancakes. This is for two reasons: Don’t go overboard on detail, though. It's what gets read aloud by screen readers so it must help the person reading your post understand what the image is about. If you can close your eyes, have someone read the alt text to you, and imagine a reasonably accurate version of the image, you're on the right track.Let's look at a few examples of alt text for this image of a delicious-looking stack of blueberry pancakes:Okay: This alt text is only \"okay\" because it's not very descriptive. Also, do not forget to mention the topic within the alt text. It’s your opportunity to, in a sense, add keywords to your images to help them rank in search results. Explore using the longdesc="" tag for more complex images that require a longer description. It's already assumed your alt text is referring to an image, so there's no need to specify it. Let's take a look at a couple examples of alt text in action: Okay alt text: , Better alt text: , Best alt text: , Okay alt text: , Better alt text: , Best alt text: , Okay alt text: , Better alt text: , Best alt text: , The Page Optimization section of Moz Pro highlights pages that aren't living up to full search visibility potential (and includes things like whether a page is missing alt text). Yes, the panda’s the subject of the image, but there’s so much more going on here. In that sense, alt text offers you another opportunity to include your target keyword. Here’s are some examples of alt text for an image on a page targeting the keyword "celebrating panda": Here’s the potential HTML for that image tag: This alt text is ok. It’s not bad, but it’s not very descriptive. Alt text (alternative text), also known as "alt attributes", “alt descriptions", or technically incorrectly as "alt tags,” are used within an HTML code to describe the appearance and function of an image on a page. Anchor text that is descriptive is best. The alt text is crucial for better image SEO on your website. One of the most important things you can do to optimize your images for SEO is to add proper alt tags to the images. In that case, you may want to highlight a certain genre, like nature or landscape photography. If you find that your alt text is always longer than 125 characters, your point is probably better off posted in the actual content of the article instead of the alt image text. Alt text will be displayed in place of an image if an image file cannot be loaded. It is pretty much a standard in every content management system. The more accurate your alt text, the more efficient your site indexing. Alt text should describe the image be relevant. Plus alt-text makes your images easier for screen readers to interpret web content. Plus, it doesn’t use the page’s target keyword: celebrating panda. Make sure that your Alt text game is on point. Here are 10 best practices if you’re ready to start writing robust, authoritative, and ADA compliant alt text: The anchor text is the bit of text that an image is linked to. If your website relies on publishing a lot of text content, that means you need to include images. Use both the picture’s subject and setting to direct you. Google will see the attribute stuffed full of the same words or phrases. Image buttons should have an alt attribute that describes the function of the button like, "search", "apply now", “sign up,” etc. Avoid keyword stuffing. Use your keywords Alt text provides you another opportunity to include your target keyword on a page, and thus another opportunity to signal to search engines that your page is highly relevant to a particular search query. The most popular screen readers cut off alt text at around 125 characters, so it's advisable to keep it to that character count or less. Try to be as specific and detailed as possible when creating alt text, and use natural language that a person would understand. Every 2 weeks. If you must do so, explain what your photo says within your alt text. In this case, the purpose of using alt text gets defeated. if an image truly doesn't convey any meaning/value and is just there for design purposes, it should live within the CSS, not HTML. See how complete and consistent your business’s location appears across the web. Keep it (relatively) short. This includes screen readers and browsers that block images, but it also includes users who are sight-impaired or otherwise unable to visually identify an image. When writing your alt text, be sure to include the page’s target keyword, which shouldn’t be too hard since, ideally, your image is topically related to what you’re talking about on the page. If ALT text exceeds 125 characters, it divides it into multiple graphics, each having no more than 125 characters of ALT text, beginning where the previous graphic left off.” Terrill Thompson, University of Washington, 2020. Because you are using the alt text for search engine optimization, you need to take into account the words you are using for the alt text. Here are some best practices to follow when you write alt text meta tags for SEO. Keep your alt text … Local data management solution to help customers find your business online. These should be short and to-the-point. Don't include "image of," "picture of," etc. This is less of an alt text-specific best practice and more of a general SEO-friendly web development tenet. An all-in-one SEO toolset to boost your search engine rankings. Alt text can technically be as long as you like but it’s advised to keep it below 125 characters – we’ll explore why shortly. How to Choose Your SEO Alt Text. . Alt text is a tenet of accessible web design. The 10 most valuable pieces of content we can find for SEOs. First, let’s take a look at the source code: Along with implementing image title and file naming best practices, including alt text may also contribute to image SEO. I just conferred again with a theme specialist here who advised that though duplicate alt text content would not give you any negative results for SEO purposes, nor would it give positive marks either. 1. View the post you want to add alt text to Click the three dots in the top right-hand corner, then click “Edit” Then click “Edit Alt Text” located in the bottom right-hand corner of … Smart Slider 3 has a field to enter alt text for every image layer and background image. Make sure that your alt text doesn’t exceed 125 characters. Alt text is simply a short sentence that you add to each image within your website, to describe what it represents. Fortunately, there’s a relatively simple way to solve this problem to improve your SEO and user experience: image alternative text. It's also called the ALT Text. The most important adaptation you can make on SEO visuals is to index them to search engines like text. Here's an example: Google might see the following image and be able to decipher that it's a man wearing a tie and glasses, sitting at a desk. An unexpected error has occurred. Get live page metrics right in your Chrome browser. Use both the image's subject and context to guide you. The ultimate link analysis tool, complete with competitor insights. Even more, within SEO, image alt text optimization is only one piece of the entire on-page optimization process . So, how exactly does image SEO affect your website and bottom line? From an SEO perspective, alternative text is considered one of the most important factors for image optimization, and possibly the most important after image file name. How is this going to affect how your content is discovered? This isn't just a stack of "pancakes" (as the first alt text example demonstrated); it's a stack of blueberry pancakes with a dusting of powdered sugar! It’s best to stick with just one keyword unless you have two that are extremely closely related. Lay out all the possibilities, and decide what’s most important to mention based on your goals. Don't prioritize alt tags over SEO deliverables such as titles, inter-linking, and meta descriptions. What Is Alt Text (And Why It’s Important for SEO) You may know it as ‘alt text’, ‘alt tags’, ‘alt attributes’, or ‘alt descriptions’, but all of these terms refer to the same thing. (I know these days Google is very smart and their engine has started understanding images.) Behind any alt text, what you write should be a clear goal. This helps search engines to crawl it, as if it were a static image. Type your alt text there and click “Insert into post” or “Save.” If you do so, it wouldn’t be read completely by search engines. Both should be written with the user in mind but alt text is the main source of information about what’s in the image. Quality, engaging content is a prerequisite for search engine optimization. The ALT text or tag. 2. Examples of SEO-friendly alt text. Neither of these examples are recommended. Try it >>. Get the most out of Moz Pro with a free 30-minute walkthrough. Refrain from keyword stuffing, as Google and other popular search engines disfavor such antics. 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